Prototyping allows us to accurately test the usability of a design, the materiality, functionality, performance and, ultimately, the feasibility of a product.
In business, a prototype serves as a preliminary model of a product or solution, enabling teams to visualize, test, and refine their ideas before full-scale production. This approach saves time and cost as businesses can course-correct early on. Businesses can use prototyping for research as well as testing.
